Surmai Jain's profile

Bloody Tampon Co : Brand Identity

Bloody Tampon Co.
This project was born from the need to quell the perplexing air accompanied by mentioning someone's period within a hybrid setting of people. Its awkward and unnecessary, and I blame advertising for feeding this behavior.
Periods are bloody, and completely natural. There is absolutely no need to disguise it in flower petals, and make people believe their words need to do the same.
This branding for tampons might be too candid for some, but it's playful & real, just what you need on 'those days'.
Logo Explorations : Something simple & to the point.
Final Logo
Business Cards
Product Packaging 
There are 3 types, as per your need & flow. 
They can be differentiated from the illustration on the right hand side (details below) & by their names.
Thank you!
Bloody Tampon Co : Brand Identity
Published:

Bloody Tampon Co : Brand Identity

Branding & Packaging for a candid tampon company (self-initiated project)

Published: